Divvy Bikeshare

In collaboration with IDEO, Firebelly designed the brand and strategy for Chicago’s bike share, Divvy. The program’s focus on practical and utilitarian aspects of cycling positions the bike share as a smart, active and easy option for getting around the city. The enthusiastically-received program was driven by an identity with symbolism, moxie and of course, Chicago Blue.

Categories:
Identity, Branding, Logo, Design Research

Role:
Design, Strategy

Studio:
Firebelly

Designers:
Will Miller, Nick Adam, Greg Calvert

In Collaboration With:
IDEO Chicago

Final logo designed by Will Miller

etc.