Chicago Cubs
The Chicago Cubs celebrates each new year with an all-out festival for their fans at their annual convention. With every convention, the Cubs revisits the visuals with a fresh interpretation of their identity starting with the convention pass, which is the inspiration for the rest of the convention graphics.
Categories:
Creative Direction, Print, Branding
Role:
Design
Studio:
Petrick Design
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a06484097242b80d2_Cubs_passes_4-3.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a0648409cca2b80bd_CUB_1139_pass_06%C6%92.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a06484015462b80bb_CUB_8129_Pass_00c.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a064840d3002b80cf_CUB_9041_pass2010.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a064840588e2b80b8_CUB_0040_pass_01e-2.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a0648405f632b80a8_CUB_0040_pass_01e-4.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a064840825f2b80dc_CUB_0040_pass_01e-7.jpg)
![](https://assets-global.website-files.com/5b01914a064840dbea2b7f39/5b01914a064840be512b80b3_CUB_0040_pass_01e-6.jpg)